Comments on: Heroes and Villains: Inspirational Storytelling to Build Communities and Brands http://spurspectives.com/heroes-and-villains-inspirational-storytelling-to-build-communities-and-brands/ Thoughts on the intersection of social media and 1:1 marketing Fri, 10 Feb 2012 22:13:35 +0000 http://wordpress.org/?v=2.5.1 By: Stephanie Rosenbaum http://spurspectives.com/heroes-and-villains-inspirational-storytelling-to-build-communities-and-brands/#comment-25485 Stephanie Rosenbaum Mon, 11 Jul 2011 20:31:26 +0000 http://spurspectives.com/?p=133#comment-25485 Storytelling is so important because it connects people. Many people associate brands with big companies, but really the smallest of businesses can use branding methods that will help provide them with great rewards. When a home-based business ties a nicely designed theme on all of there products telling the story of whom they are as a company and where they are coming from, it makes the branding work. Any time people see your logo, it's branding and it helps build your business. Storytelling is so important because it connects people. Many people associate brands with big companies, but really the smallest of businesses can use branding methods that will help provide them with great rewards. When a home-based business ties a nicely designed theme on all of there products telling the story of whom they are as a company and where they are coming from, it makes the branding work. Any time people see your logo, it’s branding and it helps build your business.

]]> By: Plan & Pitch » Turn your business plan into a great story http://spurspectives.com/heroes-and-villains-inspirational-storytelling-to-build-communities-and-brands/#comment-5586 Plan & Pitch » Turn your business plan into a great story Mon, 21 Sep 2009 10:38:11 +0000 http://spurspectives.com/?p=133#comment-5586 [...] Svet has written a brilliant article on his blog how you can write a compelling business plan that people want to read and will be able [...] [...] Svet has written a brilliant article on his blog how you can write a compelling business plan that people want to read and will be able [...]

]]> By: David Svet http://spurspectives.com/heroes-and-villains-inspirational-storytelling-to-build-communities-and-brands/#comment-5382 David Svet Mon, 31 Aug 2009 19:55:53 +0000 http://spurspectives.com/?p=133#comment-5382 Yes! You nailed it Nancy. It's a way to change your perspective. Even if you don't end up with a tidy story in the end, the process of looking through another lens will help you to see your business in a new light. Thanks! David Yes! You nailed it Nancy. It’s a way to change your perspective. Even if you don’t end up with a tidy story in the end, the process of looking through another lens will help you to see your business in a new light.

Thanks!

David

]]> By: Nancy Iannone http://spurspectives.com/heroes-and-villains-inspirational-storytelling-to-build-communities-and-brands/#comment-5381 Nancy Iannone Mon, 31 Aug 2009 16:44:52 +0000 http://spurspectives.com/?p=133#comment-5381 What a wonderful way to change one's perspective. The power of story to focus on what really matters and communicate that message is tremendous. Thanks for another great post. Can't wait to try this with my own business plan! What a wonderful way to change one’s perspective. The power of story to focus on what really matters and communicate that message is tremendous.

Thanks for another great post. Can’t wait to try this with my own business plan!

]]> By: David Svet http://spurspectives.com/heroes-and-villains-inspirational-storytelling-to-build-communities-and-brands/#comment-5379 David Svet Mon, 31 Aug 2009 15:54:05 +0000 http://spurspectives.com/?p=133#comment-5379 Oh yes. Fear of diminishing professional demeanor is a killer. Even if an exercise like this were done in private as a way to re-explore an organization's mission, they would come out with a new view of themselves. It probably won't be ready to take to market, but it's a much better place to start finding a point of differentiation. Thanks Janette! David Oh yes. Fear of diminishing professional demeanor is a killer. Even if an exercise like this were done in private as a way to re-explore an organization’s mission, they would come out with a new view of themselves. It probably won’t be ready to take to market, but it’s a much better place to start finding a point of differentiation.

Thanks Janette!

David

]]> By: Janette Crawford http://spurspectives.com/heroes-and-villains-inspirational-storytelling-to-build-communities-and-brands/#comment-5378 Janette Crawford Mon, 31 Aug 2009 15:17:28 +0000 http://spurspectives.com/?p=133#comment-5378 Fantastic! I've worked with a handful of companies who were scared to add "voice" to their communications, leaning instead toward a stoic, traditional and ultimately dry message. This, I think, identifies the perfect sweet spot between the two. Thanks, Dave! Fantastic!

I’ve worked with a handful of companies who were scared to add “voice” to their communications, leaning instead toward a stoic, traditional and ultimately dry message. This, I think, identifies the perfect sweet spot between the two.

Thanks, Dave!

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