Comments on: How Data Inspires Belief http://spurspectives.com/how-data-inspires-belief/ Thoughts on the intersection of social media and 1:1 marketing Fri, 10 Feb 2012 02:12:42 +0000 http://wordpress.org/?v=2.5.1 By: David Svet http://spurspectives.com/how-data-inspires-belief/#comment-7229 David Svet Tue, 26 Jan 2010 17:12:55 +0000 http://spurspectives.com/?p=185#comment-7229 Thanks, Andrea! That's the most concise and accurate description of the value of 1to1 marketing that I believe I've ever heard. Thanks, Andrea! That’s the most concise and accurate description of the value of 1to1 marketing that I believe I’ve ever heard.

]]> By: Andrea Meyer http://spurspectives.com/how-data-inspires-belief/#comment-7228 Andrea Meyer Tue, 26 Jan 2010 16:49:02 +0000 http://spurspectives.com/?p=185#comment-7228 Your post is exactly on target! 1to1 marketing is all about knowing each customer, and the way you know them is through data. When you prove you really know them and are listening to them, you become believable. That's the way to use data intelligently. Your post is exactly on target! 1to1 marketing is all about knowing each customer, and the way you know them is through data. When you prove you really know them and are listening to them, you become believable. That’s the way to use data intelligently.

]]> By: David Svet http://spurspectives.com/how-data-inspires-belief/#comment-7143 David Svet Fri, 22 Jan 2010 23:25:12 +0000 http://spurspectives.com/?p=185#comment-7143 Thanks, Autom. I agree, the rush to get content out is a detriment to quality. I think at face value Seth Godin made a good point — you can't reach someone emotionally by showering them with numbers. But that doesn't mean the numbers have no value. Thanks, Autom. I agree, the rush to get content out is a detriment to quality. I think at face value Seth Godin made a good point — you can’t reach someone emotionally by showering them with numbers. But that doesn’t mean the numbers have no value.

]]> By: autom http://spurspectives.com/how-data-inspires-belief/#comment-7142 autom Fri, 22 Jan 2010 22:54:08 +0000 http://spurspectives.com/?p=185#comment-7142 well put. and i'm sorry but godin is the last person to whom you should be apologizing..i sometimes find that some bloggers try too hard to crank out content as if some twisted creative biological clock is driving them to be flesh out content beyond the bare bones.. much like same frenxy crazed followers get while under threat of restraining orders..but i digress. data is part of the relevance equation. period. there is no if's and's or but's about that.."Too much data leads to not enough belief"? that's just plain guru-talk, you might as well say "give me your soul and i'll set you free!" rubbish. but superb post. well done. well put. and i’m sorry but godin is the last person to whom you should be apologizing..i sometimes find that some bloggers try too hard to crank out content as if some twisted creative biological clock is driving them to be flesh out content beyond the bare bones.. much like same frenxy crazed followers get while under threat of restraining orders..but i digress.

data is part of the relevance equation. period. there is no if’s and’s or but’s about that..”Too much data leads to not enough belief”? that’s just plain guru-talk, you might as well say “give me your soul and i’ll set you free!” rubbish.

but superb post. well done.

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